It’s All Going Down in Fort William!


This weekend sees the world’s elite mountain bikers make a return to the hallowed slopes of Aonach Mor (pronounced Anach More for those not au fait with the native gaelic tongue!) for Round 2 of the UCI Mountain Bike World Cup.

Each year, the Fort William World Cup serves up very best in competitive mountain biking and Hillside have been working closely with the organisers to produce an identity that reflects the adrenaline-fuelled, death-defying nature of an event like no other. With a typically gigantic crowd cheering the riders on as they plummit towards the finish line, we’re sure it’s going to be a blast!


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