This weekend has been another great success for the UCI MTB World Cup in Fort William, the biggest and best mountain biking event in the UK. We worked closely with the festival to invent a fresh new look, and with Brits ruling the roost in both the men and women’s categories last year we chose a slightly patriotic approach for this year’s identity; portraying Danny Hart and Rachel Atherton in a cinematic poster style…for the action movie ‘Home of the Brave’. (which is not hard to imagine once you’ve seen these two do their own stunts).
At the start of the year we were asked to develop the look and feel for a brand new entertainment venue at the Brighton Fringe under the theme ‘Where extraordinary circus and performance meet an ordinary town’. We came up with a circus inspired logo and a bright red and yellow design theme for their posters, adverts and online content.
As regular followers of this blog will know: branding kick-ass events is a staple of the Hillside diet. In order to kick 2017 off with a bang we’ve been working with regular collaborators Unique Events on a brand new festival celebrating the life and work of Scotland’s national poet Robert Burns. Taking it’s name from Burns’ “A Red, Red Rose” the festival will be bringin’ the Bard to Edinburgh’s Rose Street with a series of Burns-themed live music, spoken word and stand-up comedy events.
Hillside have been on hand to deliver an identity aimed at introducing Burns’ catalogue of work to a new generation as well as those already familiar with Scotland’s national poet. In addition to providing the look and feel of the event, we’ve also been on hand with web design & development, illustration, print design and on-site branding for the event itself - some examples of which you can see below:
Red, Red Rose Street runs from 21-27 January. For more info visit www.redredrosestreet.co.uk.
Another successful year for Edinburgh’s Hogmanay and we’re delighted with what we accomplished with the design this year. A large number 17 became an entry door through to the New Year; a festive and colourful design theme to represent our hopes and expectations for the year ahead. Once again we were responsible for delivering all the marketing material for print and screen as well as on-site signage and branding.
For the past month, Edinburgh’s Royal Botanic Garden has been opening it’s gates after dark to intrepid explorers, inviting them to enjoy the garden’s exotic array of flora and fauna in (quite literally) a new light. This year’s Botanic Lights, orchestrated by event management supremos Unique Events, allows visitors to explore the regions of the world from where many of the Garden’s plants and trees originate. As in previous years, Hillside have been on design duty - tasked with delivering an identity to accompany this year’s theme of exploration.
You can see a few examples of the work done by Team Hillside below:
We cannot stress enough that this is one of the coolest things you can do in Edinburgh at this time of year and, as predicted, tickets are selling out at light-speed. If you’re looking to indulge your adventurous side without leaving the city then head over to botaniclights.co.uk and start your journey.
A very happy Friday to the thousands of Hillside blog readers - we know you’re out there! The latest project off the Hillside production line is a bit of a departure from our usual work - a branding project that poked, pulled & prodded the Hillside team in a number of new and exciting directions before we landed on the final outcome.
To give you a bit of background, mapTrunk is the latest endeavour from Stirling-based GIS gurus thinkWhere. It’s a brand new product that gives users quick & easy access to a range of digital mapping services online.
From the UI design of the app itself right through to the creation of a promo video we’ve worked closely with the team at thinkWhere to give this exciting new app the personality and accessibility which we’re sure will set it miles apart from it’s competitors.
You can take our word for it or go visit maptrunk.com and see what all the fuss is about for yourself.
Another great outdoor event in the Scottish Borders!
The Tweed Valley first ever Tunnel Trail Run took place on the first day of October, with fantastic views, plenty of sunshine and lovely autumn colours. The running course went through mixed woodland and into hills before diving into a lit-up old railway tunnel. An exciting running event and we’re so pleased with how the branding turned out - very proud to be involved in yet another brilliant Scottish event!
We were delighted to attend the launch of Nutmeg Magazine last night, a brand new quarterly magazine offering a unique insight into the (unfortunately infrequent) highs & (unfortunately more frequent) lows of Scottish Football. Nutmeg is the latest endeavour from Edinburgh-based publishing consultants Palmer Watson and will provide a platform for both established and up-and-coming football writers in Scotland to air their views on the beautiful game.
Our contribution to the Nutmeg cause was the design and development of their website where visitors can buy single issues or choose from a variety of subscriptions. With the (beautifully designed) first issue now in the bag and interest in Scottish football on the rise, we’re sure Nutmeg is destined for the top.
Tickets for Edinburgh’s Hogmanay Street Party went on sale this morning to partygoers around the world. Also going live was the brand new design for edinburghshogmanay.com lovingly hand-crafted by the team at Hillside in conjunction with west coast code boffins Northcolour.
This year’s event promises another unforgettable night of music and dancing - with live bands and DJs serving up the best in alternative, traditional and party music. Add to the mix an unbeatable atmosphere and the wonderful winter setting that is Edinburgh’s city centre and you have the recipe for the world’s most unforgettable outdoor party.
Stay tuned to our blog for further updates about Scotland’s world-famous new year festival.
We’re pleased to announce a new project hitting the world wide web this week as Botanic Lights launch their brand new website.
Botanic Lights is an event like no other where visitors are invited after dark to explore a one and a half kilometre trail of colour, light and installations all staged within the beautiful surrounds of The Royal Botanic Gardens Edinburgh. At botaniclights.co.uk visitors can get a taste of what’s to come in October and November with exclusive photo and video content from previous years’ events, and from what we’ve seen already we can’t wait to see the spectacular display that this year’s event has lined up.